Make studio spaces work for you

Albert Einstein defined insanity as doing the same thing over and over again and expecting to get different results. Unfortunately, many health and fitness operators take this approach with their studio space.

Things move on, trends change, yet many clubs continue to offer the same classes using the same kit and are disappointed that their studio areas aren't as profitable as they could be.

They could learn a lot from the IDEA Health and Fitness Association's 2007 Survey on Fitness Programs and Equipment. This research reveals the key trends taking place in the US fitness industry, but is nonetheless valuable reading for operators closer to home as we start to experience similar trends here in the UK. The research shows that operators are finding increasingly innovative ways and are using a variety of equipment to keep members motivated and help them to achieve their goals. Mind-body classes like pilates and yoga continue to lead the way but outfoor sessions like boot camp are stating to boom. A particularly interesting finding is the trend towards using smaller pieces of equipment, rather than large and expensive kit.

Stability balls and resistance tubing or bands top the list of the most frequently used types of exercise equipment, but balance equipment including BOSU's, wobble boards and balance boards, are also very popular and are expected to experience further growth in the future.

Flexibility is the key to making the most of studio areas. Optimise the space with classes and equipment that make the most of the square footage available. Circuit training classes, which are currently enjoying a revival, are an ideal way of doing this. Their success lies in the fact that they are simple and cost effective to implement and run, which is why the RBK global master trainer, Steve Barrett, has helped develop the Escape Circuit Training package.

The circuit, which consists of 15 stations and three levels of intensity, provides personalised training within a group exercise environment/

Participants follow a 12-week programme during which time they attend 24 sessions and benefit from personal assessments at the start and end of the scheme.

Health and Fitness operators should address each aspect of the studio environment, from classes and equipment to music, lighting and decor, to create spaces that are both popular and profitable.