FIBO 2012 LIVE!

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We’re so excited to be at FIBO that we thought we would give you a sneaky peak at what is going on as it happens.

Arriving on Wednesday it’s been non-stop since we got here. Setting up the stand, organising where exactly the Queenax should be positioned (when moving about 2 tonnes of steel, it’s good to get it right first time!) and getting all of our functional kit on the stand.

Steve Barrett has been busy launching the Reebok EasyTone Step to the German audience – which has been interesting to see when he has been asked what the concept is, in German! But his knowledge crosses all language barriers, and luckily we have Anita Hicks with us from the Escape Sales team on hand to help with communications!

Tommy Matthews has got stuck in with the Escape functional space, allowing everyone from PT’s to club owners to see how just a few pieces of equipment can be utilised to provide a full program for their space.

The Escape Team are busy meeting new and old friends and taking snaps as the show takes place just so we can keep you guys up to date!

To see all the photos and post some of your own, we wold love to see what you’re up to in Essen, follow us on Facebook here >>> Escape Fitness Facebook >>>



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FitPro 2012 Roundup

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FitPro 2012 was a huge hit again. Loads of visitors were tweeting and posting about how eager they were to get back to work Monday and implement the fantastic new ideas they picked up from the amazing presenters over the two days.

Presenting for us were some real inspirational trainers – Reebok Global Master Trainer Steve Barrett, OLF’s Tommy Matthews, Trigger Point’s inventor Cassidy Phillips and TRX® Rip™ Trainer inventor, Pete Holman. All of the sessions in the Escape Fitness Exercise Room were booked up from quite early on and the audiences were not disappointed!

Want to know how our presenters’ minds work? We asked them some questions about FitPro.

The Reebok EasyTone Step got a really fab workout with Steve Barrett over the two days. We asked him what FitPro means to him. He said,

‘This is my 18th out of the 20 years of FitPro conventions and frankly, apart from maybe the IDEA conference in the USA, it is the toughest event in the world to present at because the standard is so high, also the delegates pay a lot of money to attend so you can’t just rock up with last year’s information.

‘I meet lots of instructors who want to be presenters and would love to teach at FitPro but at this event there’s a huge amount of pressure to deliver so I’m very pleased to be asked back year after year as it means I must be doing something right. It’s probably the only UK convention I’ll teach at this year (but I’ll be teaching in 15 countries at international events including Russia next week) which I think demonstrates how special it is to me.’

We also asked Steve how he thought his sessions had gone. His replied,

‘The sessions went very well. As I was presenting a brand new piece of equipment (Reebok EasyTone Step) people didn’t know what to expect. It always amazes me that some people have no idea what it is they have booked in to, so I have just 60 minutes to explain the concept of the product and take a group of mixed ability people through a fun but also constructive, informative session – the feedback was fantastic especially from the people who had been teaching Step for years (and also the girls who had come all the way from Belgium for the session).’

Steve’s favourite moment from FitPro was when he was teaching a special Reebok EasyTone class to the David Lloyd group exercise managers who were looking to buy new products for the clubs. He said,

‘Whilst they don’t give much away I could tell from their faces that they really enjoyed the session – it’s good to get the ‘thumbs up’ from people like that.’

Tommy Matthews was there to make sure the Bulgarian Bag got a great reception. He showed his audience how it could really take their client’s workouts up a level and more! We asked him what his favourite part of FitPro 2012 was. Proving that it is a complete workout, Tommy said the funniest moment was seeing Pete Holman try to pick up a 12kg Bulgarian Bag from the pile. Tommy soon sent him back to get a 17kg bag!

‘He (Pete) tried to pick up a 12kg bag from the pile and I caught him out, sent him back to get a 17kg and he was in bits after the session. Thanks for joining in Pete, I’m sure you’ll get your own back one day with the RIP Trainer!’

When we asked Tommy about his sessions and how they went he said,

‘The Bulgarian Bag sessions went really well. It was fantastic to be able to launch the bag properly at Fitpro with Escape Fitness. We had great numbers in the sessions and the groups seemed to enjoy themselves. I don’t think they were too sure what to expect with the Bulgarian Bag, but they soon got the idea that it wasn’t going to be easy!! I have to say a big thanks to all that took part in the sessions, we even had a few of the Escape Fitness team spinning a bag in the back ground!’

Tommy Matthews - OLF Training

Tommy Matthews - OLF Training

We asked Tommy about his favourite part of FitPro and he replied,

‘My favourite part of Fitpro had to be getting 40 odd people in a room together with a bag on their shoulders and all huddled into a circle doing the final team bag workout. It was an awesome atmosphere and a great way to finish the day. I love taking the sessions. There is always great energy, especially when we are in the escape fitness room. The music is on, the room is full and everyone is there to learn and work hard.’

Our very own Matthew Januszek made sure he was still getting his workout while he was at FitPro. Here’s the evidence!

Feeling the pain!

Feeling the pain!

 

 

 

 

 

 

 

 

 

 

 

 

Being able to offer a range of services helps make some PTs stand head and shoulders above the rest. Cassidy Phillips presented his Trigger Point Therapy to a keen audience, giving them a chance to have a real hands-on experience and get to grips with his methodologies. Cassidy was told a few years ago that he would never be an athlete due to his fibromyalgia. This devastating news only served to fuel his passion and determination to understand muscular structure and the regeneration of muscle tissue. Through his research, he developed Trigger Point Technologies that allow the user to address biomechanical challenges and how to influence them. Cassidy’s sessions defined the six areas of the body that influence human biomechanics the most and showed how the Trigger Point Ultimate 6 can benefit you and your clients. We asked him about his sessions, what FitPro meant to him and what was his favourite part of FitPro 2012. He said his sessions were really good,

‘There were plenty of people attending and lots of interest in the education and products we had to offer.’

Cassidy presenting Triggerpoint Therapy

Cassidy presenting Triggerpoint Therapy

We asked Cassidy what attending FitPro meant to him. He said,

‘FitPro allows some of the best trainers in the World to come together to not only educate the PTs of UK but to debate biomechanics, movement and the general wellness of the industry.’

Pete Holman had his hands full presenting the TRX® Suspension Trainer™ and his own invention, the TRX® Rip™ Trainer. But Pete loves to be at the cutting edge of the industry and created the UK’s first ever fusion of Rip™ and Suspension™ Training! When we asked him what his favourite part of FitPro was he told us it was that special session.

‘To see these two products in action and how they complement each other was something to behold!’

We also asked him how he thought his sessions had gone.

‘The sessions were amazing. It is always an honour to work with trainers who are interested in learning and growing their skills in the industry.’

Pete Holman - TRX Rip Trainer

When we asked him about the funniest moment, he replied,

‘It was funny when Big Ritchie (Ritchie Januszek) punched me in the stomach with all his might and everyone thought I would be dead! I survived to tell the tale though!’

Pete said that his favourite part of FitPro was sharing his knowledge and experience with PTs. He went on to say,

‘I love teaching and promoting functional training so we can continue to evolve the industry.’

We have discovered this photo though! It turn’s out that even the healthiest of us cannot resist to try the local delicacies – British Fish & Chips. Pete said he would like to try some and Ritchie was happy to oblige!  Surprised he didn’t say this was his favourite moment!

Good ol' British fish & chips!

Good ol' British fish & chips!



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Would you be the last man standing?

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LA Fitness is the hosts of this year’s Dragan Challenge sponsored by Maximuscle. Originally created by fitness guru, PowerHour and Fitness4x4 creator, Dragan Radovic, the challenge is all about high-rep, upper-body training, bringing in a cardio element.

The Dragan Challenge is now championed by Dragan’s son, Rajko. He started competing with his father 10 years ago and, like his dad, hasn’t been beaten yet! The challenge tests physical strength, endurance and mental strength – three traits Rajko demonstrated perfectly when he competed in the BBC’s Last Man Standing in 2007.

Past challengers to take Dragan and Rajko on have included a team of 10 US Marines and a team of 15 rugby players. Neither groups managed to best the Radovic boys! The prize money has even been as high as £10,000 in the past but still, father and son are undefeated!

Will this be the year someone beats Dragan or Rajko’s record?

Dumbbells of choice

We are really psyched at Escape Fitness that Rajko’s favourite dumbbells to use for the Dragan Challenge are our very own SBX dumbbells! He used them in 2010 to set a new World record for the Dragan Challenge and he’s used them ever since. If you want to take a look at Dragan’s dumbbells of choice (link to website) and use them in your workouts take a look at the Escape Fitness website. Dragan says,

‘They are extremely durable with the most comfortable grip and are stylishly made.’


LA Fitness is hosting the regional finals with the climax of the Challenge taking place at Body Power Expo in May. This challenge is a great retention tool and brilliant for encouraging interaction between members and staff at LA Fitness. It also helps to create a great cross-club community where members from different clubs compete against each other – healthy competition is always a great motivator for clients!

On Saturday 19th May you’ll be able to catch the finals of the 100-rep Dragan Challenge at the NEC where the finalists will be competing against the clock to complete 100 reps with two 20kg dumbbells in the shortest time. Sunday 20th May sees a return to the original Dragan Challenge format where it will be the last man standing – sorting the wheat from the chaff!

 This year’s challenge

The 2012 Maximuscle Dragan Challenge kicked off in Sale, Manchester and the Grand Final is at the NEC in May. It has three categories this year:

Elite Category – 100 reps using 20kg dumbbells – 50 reps on each arm.

Intermediate Male Category – 100 reps using two 12kg dumbbells – 50 reps on each arm.

Female Category – 100 reps using two 8kg dumbbells – 50 reps on each arm.

Are you up to the challenge?

Think you have what it takes to take on the Dragan Challenge? Why not check out your local LA Fitness gym to see what the deal is?



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Are you Moving It to FIBO 2012?

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We had an amazing time at FIBO last year and are really looking forward to FIBO 2012. Last year we showed you how to inject the ‘fun’ into ‘functional’. Take a look at last year’s Move It madness!

This year we will have the best business boosting tools, the most stylish flooring, the most talented designers, the brightest stand and the hottest fitness experts, just like last year but . . . we will also have some new kit to amaze you and help you Move It in 2012!

Multifunctional is our middle name with our ReeTone Zone and the shiny new Reebok EasyTone Step and we’ve got some really versatile new elements in our Move It Zone for the really serious Fitnatic!

  • Olympic Bumper Plates – The top training tool of choice for professional lifters
  • Cross Grip Urethane Grips – Colour coded with versatile moulded finger grips
  • The Edge Dumbbells – Totally functional with an easy grip head and exclusive to Escape Fitness
  • The Edge 1-10 Red Dumbbells and Rack – Completely stylish and sleek but functional
  • Escape Plyo Soft Boxes – Set of three Plyo boxes with variable heights. Perfect for power development and performance
  • Core Bags – New and improved functional bags with thicker, more resistant material
  • Bulgarian Bag – Innovative and functional, the Bulgarian Bag helps you take your workout to a whole new level

Make sure you come along and see us – we can’t wait to meet you!

Full FIBO LINE-UP read here >>>



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Keep your eyes peeled!

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FitPro 2012 – Wow! We had a blast meeting old and new friends and working out with our amazing presenters.


We can’t wait to tell you all about it and the FitPro team are beavering away getting interviews, images and videos all sorted for you.

In the meantime, take a look at our Facebook page for some photos from Friday and let us know what you thought about FitPro 2012.

Take a look at our Facebook page here >>



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Escape Set to Move It at FIBO 2012

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So FIBO 2012 is on the horizon and we are so looking forward to meeting some new faces and greeting existing friends in Essen, Germany.

We’re going to be showing off our Reebok Professional range in our ReeTone Zone for aerobics rooms. Fun, vibrant and incredibly functional, the Professional range of co-ordinated products is fab for one to one training for PTs, small group training and large exercise groups ensuring a good ROI – including everything you need to create a really motivational space.


New for the German market is the amazing Reebok EasyTone Step which will be presented by Reebok Global Master Trainer Steve Barrett, UK Zumba Queen Sandra Radav and inspirational Reebok educator Jutta Schuhn.

The EasyTone Step uses the innovative technology from over 17 million shoes. Fun and functional, it gives an all over workout and is so incredibly versatile. It will help clients improve balance, cardio, tone and strength and is totally usable regardless of fitness level – you can alter your workouts to suit. Steve, Jutta and Sandra will be running sessions throughout FIBO to show you what the revolutionary Reebok EasyTone Step can do for you, your club and your clients.


Also being showcased is the Escape Move It Functional Training Zone but this year we have some shiny new elements to include for the more serious Fitnatic. We’re going to be introducing you to a variable, high intensity, functional, movement-based workout that will help you take it to the next level. The original Move It Functional Training Zone is great for attracting new members by providing something new for them.

The effectiveness of the all over body workout helps keep existing members working hard and improving and it’s ideal for small group personal training. But with the new equipment available, the Move It Functional Training Zone is cutting edge.

New kit for the Move It Functional Training Zone includes:

•    Olympic Bumper Plates – The top training tool of choice for professional lifters
•    Cross Grip Urethane Grips – Colour coded with versatile moulded finger grips
•    The Edge Dumbbells – Totally functional with an easy grip head and exclusive to Escape Fitness
•    The Edge 1-10 Red Dumbbells and Rack – Completely stylish and sleek but functional
•    Escape Plyo Soft Boxes – Set of three Plyo boxes with variable heights. Perfect for power development and performance
•    Core Bags – New and improved functional bags with thicker, more resistant material
•    Bulgarian Bag – Innovative and functional, the Bulgarian Bag helps you take your workout to a whole new level

Some fantastic, functional kit to help you and your clients to really Move It!

We’ll also be on hand to explain the core components that mean our solutions can help you make a real success of your business. With our unique, co-ordinating equipment with storage, our second-to-none education and programming, our stylish and colourful flooring solutions and the ESC Creative team for facility design, 3D visualisations and marketing, we can offer functional solutions that help your business to Move It.

FIBO are expecting a massive 60,000 visitors from more than 100 countries this year! We’ll be in Galleria/G39 so make sure you pop by, take part in the session with our top notch presenters and discover what we can achieve together!

Download the FIBO floor plan here >>>



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Reebok Vive La France!

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Creating buzz and excitement is what the guys at Reebok do incredibly well and that really stood out at a show in Paris recently – helping them cement their already strong bond with the French fitness industry.

The Salon Mondial Body Fitness Form Expo is THE show for the French health, wellness and fitness market bringing together health club managers, owners of spas and luxury hotels, beauty professionals, physiotherapists and buyers with what is new, innovative and exciting in the world of fitness. 30,000 eager visitors looking for the latest in sports, bodycare, nutrition, fitness and coaching were encouraged to sample, try, gain knowledge and do business.

Taking their EasyTone Step to the French audience for the first time and showcasing CrossFit One, Reebok created a fantastic atmosphere, ensuring their classes and stands were fit to bursting!

The huge audience at the Reebok CrossFit One stand were treated to a real hands-on experience, giving them the chance to really get down and dirty with the classes being run by Daniel Chaffey. Visitors were even turning up at the show in their workout gear, ready to roll!

CrossFit is a fantastically popular type of functional training that is great for groups and classes. The constantly varied program helps to keep you on your toes and buzzing throughout the session. This functional, challenging workout takes people out of their comfort zone and challenges them to do better, push harder, be stronger. The great thing about CrossFit as a training regime is that it is totally scalable, making sessions spot on for any committed individual, regardless of fitness or expertise. Escape Fitness were in France for the show with their range of Reebok equipment perfect for CrossFit training – bumper plates, medicine balls, fitness discs, kettlebells.

Another star of the show was the Reebok EasyTone Step, getting its very first airing to the French fitness industry in the form of inspirational classes with Spanish fitness expert, Jessica Exposito. Jessica is a world-class fitness leader and Reebok fitness coach, travelling all over the World to teach. When she’s at home, she teaches Step and aerobics.

Putting her class and the Reebok EasyTone Step through their paces at the Salon Mondial Body Fitness Form Expo, Jessica created some real excitement which could be felt throughout the show. She took her class through how to blend existing Step exercises with some great new moves, making the most of the versatility of Reebok’s new Step.

Raimo Treffers and Duncan Black from Escape Fitness definitely had their work cut out talking to existing customers and meeting new ones. But the whole atmosphere of the show was fab and they were really pumped to be meeting representatives from the French fitness industry. The whole show had, how do they say it? Joie de Vivre!

Were you there? What classes did you take? What was the highlight for you?



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Tommy ‘Fast and Furious’ Matthews at FitPro 2012

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The Bulgarian Bag is taking the fitness world by storm and kettle bell expert, Tommy Matthews of Optimal Life Fitness will be showing you exactly what it can do for you and your clients at FitPro 2012. Here’s a little taste of what to expect from Tommy.

Tommy’s passion, skills and knowledge come from working and training with some of the World’s top fitness experts like kettle bell master, Valery Fedorento and the legendary Pantelis Filikidis. He got his love of the kettle bell from working with Steve Cotter and went on to train with Gregor Sobocan and Steve Maxwell. And as one of the first two lifters in the UK to complete the AKC accreditation, Tommy loves to be at the forefront of innovation in his field.

Tommy’s exciting, dynamic style of presenting reflects the personality of the Bulgarian Bag and the amazing workout it gives. Created by Bulgarian Greco-Roman Olympic athlete, Ivan Ivanov for Olympic Class wrestlers, it was soon snapped up by fitness trainers and professionals. Escape Fitness went to meet Ivan and the Bulgarian Bag. It was a little chilly!

Being a bit of a rebel, the Bulgarian Bag breaks with the tradition of static resistance kit like free weights by using gravity and inertia to improve muscular endurance, joint mobility, core strength, overall body strength and agility. This multi-angular approach has been dubbed Variable Angular Resistance and really does give the whole body a fab workout and can be used inside and out – really functional, versatile and dynamic training that can be adapted for all fitness levels.

Come and find out more and meet Tommy in the Escape Fitness Room on Friday 13th April at 4.35pm and Saturday 14th April at 4.05pm. Be prepared for an awesome conditioning session!



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Are you talking to me???

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Pete Holman will be showing you what the TRX® Rip™ Trainer is all about in the Escape Fitness Room at FitPro 2012 this week.

As a little teaser, Pete decided to film a little clip for you – we’re just thankful we’re not the sparring dummy in this video clip!

We half expected his head to fall off!



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Enthusiasm + Passion + Energy = Success!

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In the current climate it’s really refreshing to see new businesses popping up and creating a bit of positivity. You can’t get much more positive than the husband and wife team behind the winners of the National Fitness Awards ‘Best Newcomer of the Year’,

Oxygen Fit gym based in Barnet!

Escape Fitness sponsored the award from the NFA for Best Newcomer of the Year because we have experience of being the new kid on the block. Our very own Matthew Januszek was at the ceremony to present the award. He said, ‘We started as a company, from my parents’ spare room and so we are always excited to be able to support new entrepreneurs in the industry and watch them grow.’

We took a trip to Barnet with TRX on Tour to meet the husband and wife team who opened the gym in 2010. A joint passion to promote fitness and a strong conviction that active families mean active kids and a healthier future led to this dynamic duo taking the plunge to open their gym. But in the current climate and flanked on all sides by giants in the industry is this a David and Goliath story about to go horribly wrong? We don’t think so!

Emma from Oxygen Fit said,  ‘We have a David Lloyd, two Virgin Actives, three GLLs, a couple of LA Fitnesses, two other independent clubs all not too far away from us and we’re constantly fighting to recruit and retain members but that’s part of the excitement of running your own business!’

Husband Neil, personal trainer and sports injury therapist to the stars in a previous life, loves being able to work with his new clientele and is the visionary behind the gym. Petite but incredibly determined, Emma loves working with clients who are new to fitness and is the ‘business brain’ keeping Neil’s feet firmly on the ground.

Enthusiasm, passion, energy and stamina are prerequisites when starting your own business in any climate and any industry and Emma and Neil’s drive will put this little gym at an advantage when it comes to their local competition. Oxygen Fit aims to offer a community-based service with a real personal touch. Being able to make quick decisions and action them will also be a huge advantage for them – quite often, the larger gyms are tied into contracts and suppliers.

Emma and Neil’s infectious enthusiasm for their clients, business and industry will be a really strong USP along with their excellent knowledge of the industry. It will be great to watch them go from strength to strength.

To help keep them on their toes and able to offer their clients the latest in innovative, functional fitness, TRX on Tour popped in to see Neil, Emma and the team. The TRX® Suspension Trainer™ is the product of choice for PTs and a fantastic choice for forward looking gyms because of its brilliant versatility. It can be used with clients at any fitness level by adjusting their movements to create a spot on workout for them. The TRX team showed the guys just how flexible and versatile this piece of kit is while giving them a real workout of their own!

Neil, an obvious fan of the TRX® Suspension Trainer™ said, ‘By using the TRX you can actually see people progress and I think, in a group format, that’s very motivational with regards to personal training!’

Emma said she was absolutely inspired by the TRX. She said, ‘Ritchie (Master Trainer from Escape) came to the club to do some training with me and the team. It was really nice to get some serious proper technique. Now I really know what I’m doing with the TRX and I’m really excited to put that into training for myself and my clients.

Watch the video of what happened on the day!



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