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1Rebel is a brand new fitness club situated in London. Founded by James Balfour, son of Fitness First founder Mike Balfour, and Giles Dean, who had previously teamed up with James to grow the Jatomi Fitness brand to 70 clubs worldwide, 1Rebel is the first gym of its kind in London.
To create a high-end, stylish and boutique health club with a polished, urban finish. The 1Rebel founders wanted to take their customers away from expensive membership payments, and instead provide them with high intensity pay-as-you-go sessions.
The 1Rebel founders and Escape Fitness have a long-standing working partnership, so when James, Giles and Kevin Yates - Operations Director and Investor - wanted to develop a bespoke and unique workout station – the Rebel Box – they approached Escape to help design, develop and manufacture the Rebel Box. This unique piece of equipment, fully branded with 1Rebel’s eye-catching logo, can be used as a plyometric box or weights bench. It features storage for three pairs of Escape Classic Steel Dumbbells, as well as storage drawers for Medballs and Resistance Tubes.
Fully manufactured at Escape Technology in the UK, the Rebel Box is the centrepiece of Rebel Reshape, a workout that demands physical and mental intensity. 1Rebel and Escape have created a solution to bring style, substance and results in fitness to the very heart of London.
Having opened in January 2015, initial reactions about the Rebel Box, and 1Rebel as a health club, have been overwhelmingly positive. By working in collaboration with Escape, 1Rebel have been able to design, manufacture and implement a unique workout station, to which they own the full design and patent rights. The Rebel Box, when incorporated into programming, provides a workout experience like nothing else on the market. It’s a striking health club and has been received exceptionally well by fitness fanatics in London.
After James and I came up with the concept and idea of the Box, we could only think of one company who could bring our vision to conclusion, all within a very tight schedule. We have worked with Escape on many a project but none more important than this. The Rebel Box is a revolution in terms of design and simplicity.
KEVIN YATES, DIRECTOR AND INVESTOR, 1REBEL.