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Case Studies - Anytime Fitness - Telford | Escape Fitness
 
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the challenge
The Anytime Fitness chain offers 24/7 affordable gym access to its members so they can work out whenever they like. Over 2.5 million members have access into all of the Anytime Fitness franchise clubs around the world, so there are no more excuses to skip workouts.

the project
To develop dynamic training zones in a gym that offers a variety of workout options to all members including functional training, free weights, Group X and cardio training. The key was to introduce new fitness opportunities for current members to increase retention rates and provide them with an access-all-hours facility that is welcoming, secure and, most importantly, delivers all the necessary equipment needed for members to reach their own personal goals.

the solution
In a market that is filled with an abundance of choices, Escape has enabled Anytime Fitness Telford to provide a 24/7 gym that delivers on quality and looks-appeal, whilst coming in on budget. The install of new equipment has attracted new members but, more importantly according to franchisee Stuart Martin, it has motivated existing members and made them excited about their new fitness opportunity.

Specific zones give members the opportunity to excel in a variety of training types, from functional to free weight and boxing to Group X. This has allowed them to supersede their original desired results, and creates an excellent feeling of community throughout the gym. Personal trainers are relishing the opportunity of introducing new functional equipment to sessions. Furthermore, members on a six week workout programme can really get their teeth into new equipment that they have not used before.

Equipment installed provides everything needed for workouts, from heavy lifting to functional training and flexibility and stretching – Escape Fitness helped Anytime Fitness Telford ensure that all training bases were covered! The colourful equipment is inviting and provides weight options for all members and truly reflects the bright, spacious and inviting areas that have been developed at Anytime Fitness Telford.

Anytime Fitness
Anytime Fitness
Anytime Fitness
Anytime Fitness
Anytime Fitness
Anytime Fitness
Anytime Fitness
Anytime Fitness



As a franchisee that had no prior experience in the industry, it was very comforting to receive the help and advice from a friendly Escape team that were more interested in giving me the right package for my gym than the most expensive. As a result I am now a loyal customer and will not hesitate to recommend Escape to the new Anytime Fitness franchisees.

STUART MARTIN,
FRANCHISEE,
ANYTIME FITNESS.

Anytime Fitness
Anytime Fitness