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Case Studies - Harbour Club Notting Hill | Escape Fitness
 
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HARBOUR CLUB.

NOTTING HILL, UK.

The David Lloyd name is synonymous with quality. With a string of nearly one hundred clubs around the country, clients have fallen for the David Lloyd look in a big way. But Notting Hill Harbour Club breaks the mould. It’s one of David Lloyd’s two Harbour Clubs, “fusing premium fitness, personal coaching, social experiences and spa serenity... a truly unique haven in the heart of the capital.”

There’s no house style in either Harbour Club, and with that licence to innovate, the Harbour Club team knew they could count on Escape Fitness to create a new functional training area that would a) fit the sophisticated club décor and b) create an inspiring training environment for their clients.

With a ‘blank canvas’, Escape Fitness considered the elements that distinguished the Notting Hill Harbour Club’s approach. They saw that The Harbour Club promoted a smarter workout ethic, with an individual client focus that helps members achieve their goals. So Escape proposed a hands-on functional training environment, with lots of new functional training equipment, and new fitness programming to would empower PTs to work smarter too.

   

The Harbour Club discounted the option of replicating a default David Lloyd style, and seized on the opportunity to create a unique new space, complete with new equipment and programming. They wanted a fresh, contemporary look, with unique facilities – a future-proof training space.

In line with their dedication to giving clients the best possible experience, the Notting Hill Harbour Club team needed the most perceptive partner. That’s why they turned to Escape Fitness. With only two Harbour Clubs in the David Lloyd portfolio, they both have a high-end look and feel. This gave Escape the licence to create a design that was absolutely unique to the Notting Hill club.

Together with the Harbour Club team, they devised a sleek, modern space with a high-end feel. They installed RACK 5 storage, an HTS frame and BOA boxing rail, supplemented with new equipment, including Bulgarian Bags, Core Momentum Trainers, the TIYR, and the Escape STEP and RISER. In fact, the Harbour Club was one of the very first to take the STEP and RISER. The result is a dedicated functional training area that inspires PTs and clients to train smart and have fun.

The new kit and infrastructure was just the start. The Escape Education team, headed by Tommy Matthews went to work with the Harbour Club to train the trainers to use their equipment effectively. They also delivered the Escape Fitness MOVE IT programme for tailored high intensity interval training to ensure that all of their new functional training tools were being used to their best effect.

Because it’s such an all-inclusive programme, with something to inspire and motivate people at every fitness level, it’s a great fit for the Notting Hill Harbour Club’s diverse clientele. (And it ties into their work-smarter, not-longer approach to training.) The new functional training space dramatically extends the Harbour Club’s offering to their clients and gives them a unique product and design offering that they won’t find in any other club.

The Harbour Club now has the ideal mix of a dedicated, talented team of trainers working with some of the most innovative fitness equipment and programming available, courtesy of Escape Fitness. This collaboration with Escape Fitness has delivered a one-of-a-kind solution for a one-of-a-kind training space.

 

TESTIMONIAL.

We wanted to create an environment that would change the way members trained – and changed our members’ expectations of what effective training felt like. That’s why we turned to Escape. We knew they could supply the latest equipment, and we knew our clientele would love their brand. We’ve already had some great feedback.

Aleksejs Koselevs, Personal Trainer.

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