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Fitness entrepreneur, Kevin Yates, has enjoyed a successful relationship with Escape Fitness for over a decade, taking in projects at Fitness First, 1Rebel and Esporta. Kevin knows that whatever design aesthetic, training layout or concept he wants, Escape can deliver. TRIB3 is Kevin’s newest venture – a dedicated bootcamp gym in Sheffield, UK. It’s a vibrant training environment with a big focus on the collective experience: members push harder and “sweat as one”.
Kevin had a clear sense of what he wanted and called on Escape to deliver an inspiring training environment to complement the TRIB3 design. Escape worked hard to make the most of the space – to reinforce TRIB3’s emphasis on the fitness experience. They recommended a carefully selected range of functional equipment, including kettlebells, medicine balls and Octagon dumbbells. And, to fit in with the bespoke feel, Escape worked with TRIB3 to create a proprietary grapple stand-up boxing bag – to be unveiled soon.
One of the key ingredients in this relationship was restraint. Escape didn’t inundate TRIB3 with equipment. Instead they recommended core pieces that would streamline workouts. Kevin knew that the Escape team could create a gym space that complemented their vision. Escape delivered the “eyecatching designs” Kevin wanted. But it wasn’t just about the aesthetics… Kevin relied on Escape for a training space that created interest, inspired people to join, and delivered bottom line results.
We’ve had unbelievable feedback; people who attend boutique studios around the country and in London say we’re up there with Barrys! That’s the best accolade you can achieve. On Facebook and other platforms, people post how good the workout and experience at TRIB3 is.
KEVIN YATES, DIRECTOR AND INVESTOR.