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Today's fitness industry is experiencing rapid, and dramatic, change. Budget clubs and specialist clubs are making their presence known as the number of health clubs increases. The market is diversifying and members, and potential members, have far more options to exercise and keep fit. So…
Q: What is it your members want?
A: They want results and motivation.
Research tells us that a stimulating environment, a social experience and motivating health education are three of the main motivators that keep members coming back for more.
Ollie Ritch, Fitness Consultant and Personal Trainer, One Leisure St Ives:
“The new functional playground has improved my business as a PT as members are stopping to watch what is going on and realising that people are doing something that they’ve not done before. People want to get involved and I’m getting a lot more business come my way.”